Tuesday, July 19, 2011

ARC: 'The Undefeated' to Expand to Additional Cities & Theaters This Weekend

Documentary film coming to Tucson, West Palm, Milwaukee, Charlotte, and Ontario
In a move which discredits claims by the liberal media about the box office strength of the Palin documentary "The Undefeated," ARC Entertainment has announced that director Stephen Bannon's film will debut in five new markets this weekend, while it expands to additional theaters in two cities and continues in seven. Here is the press release:
Santa Monica, Calif. (July 18, 2011) ⎯ ARC Entertainment today announced “The Undefeated,” which chronicles Sarah Palin’s rise from obscurity to national prominence, will roll out to additional AMC Theatres (AMC) beginning on Friday, July 22nd.

With sold-out runs and enthusiastic audience support on opening weekend, the film will roll out to new markets including Tucson, AZ; West Palm, FL; Milwaukee, WI; Charlotte, NC; and Ontario, CA. The film will also expand into additional theatres in Atlanta, GA, and Phoenix, AZ, and will continue in theatres in Dallas, TX; Houston, TX; Denver, CO; Orlando, FL; and Orange, CA.

ARC Entertainment, the distributor of the film, announced today that the film had a stronger opening weekend than expected with the top markets, Phoenix and Orange County, achieving weekend per screen averages above $11,000 driven by multiple sold-out runs. The film was rushed to select digital theatres in only three weeks, and was marketed entirely through social media and grass roots efforts with virtually no traditional media spend.

“Given the audience response on our opening weekend we now know we have a film that works. Our objective is very simple⎯ to bring this film to every market and every corner of the country; starting with a limited theatrical release and then through an aggressive broader distribution strategy including streaming video, on-demand access and DVD,” stated filmmaker Stephen K. Bannon.

Trevor Drinkwater, CEO of ARC Entertainment, said, “We have been inundated with requests from around the country to have the film play in their market. Our expansion plan is being methodically analyzed and managed to allow the film to be viewed by the widest audience in the most effective manner.”

This coming Friday the film will play in the following AMC theatres:
Ahwatukee 24 4915 East Ray Road Phoenix, AZ 85044
Arizona Center 24 565 N. 3rd Street Phoenix, AZ 85004
Barrett Commons 24 Theatres 2600 Cobb Place Lane NW Kennesaw, GA 30144
Block 30 @ Orange 20 City Boulevard West Orange, CA 92868
Colonial 18 Theatres 825 Lawrenceville – Suwanee Road Lawrenceville, GA 30245
Concord Mills 8421 Concord Mills Boulevard, Concord, NC 28027
Foothills 15 7401 La Cholla Blvd. Suite 144 Tucson, AZ 85741
Grapevine Mills 30 Theatres 3150 Grapevine Mills Parkway Grapevine, TX 76051
Highlands Ranch 24 103 Centennial Road Highlands Ranch, CO 80126
Indian River 24 6200 20th Street #600 Vero Beach, FL 32966
Mayfair Mall 18 2500 North Mayfair Road Box M-146 Wauwatosa, WI 53226
Ontario Mills 30 4549 Mills Circle Ontario, CA 91764
West Oaks 14 9415 West Colonial Drive Ocoee, FL 34761
Willowbrook 24 Theatres 17145 Tomball Parkway Houston, TX 77064

“We are thrilled that The Undefeated can benefit from the digital cinema platform to quickly expand to additional markets this weekend,” said Jonathan Dern, president of Cinedigm Entertainment Group.

Written and directed by Stephen K. Bannon and produced by Victory Film Group co-founder Glenn Bracken Evans and Dan Fleuette, “The Undefeated” was independently financed by Victory Film Group and its partners.

The film includes leading prominent political commentators Mark Levin, Tammy Bruce and Andrew Breitbart as well as conservative activists Kate Obenshain, Sonnie Johnson and Jamie Radtke. Additionally, the film features interviews with Alaskan civil servants, elected officials and advisors who were involved in Alaskan politics during Governor Palin’s tenure.

“After the incredible feedback we got from enthusiastic audiences, we are very excited to bring this story of a true American hero to additional audiences across America,” said Glenn Bracken Evans.

Theater owners are in the entertainment business to make money, not to make political statements. If you believe the critics of the film on the left, then why will the "The Undefeated" be showing next week in more markets and more theaters than it is this week? We can't wait to hear how the naysayers will spin their answer to this question.

- JP

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