MarketWatch: Sarahmania "could start up again"

With the announcement that the release date for Sarah Palin's book had been moved up, MarketWatch observed that "Sarah Palin-mania could start up again" (Gee, ya think? - JP):

What's noteworthy here is the commercial potential of Palin's aura.

[...] 

If the book flies off shelves at the stores, we will know -- for sure -- that Palin has commercial appeal, too. That's when you'll see the media lining up to ask her to host television and radio programs. And Palin-mania will once again go full throttle.

"Look out if her upcoming book flourishes," says MarketWatch. Uh, don't look now, MW, but it appears to be flourishing even before it gets to the printers. Going Rogue: An American Life is already number one at both Amazon and Barnes & Noble, based on a couple of days of pre-orders alone.



h/t: MissPlacedLoyalties for the video

- JP