The results of a study which examined how Republican presidential candidates resonate more with voters on Facebook in New Hampshire and Iowa indicates that Sarah Palin received the highest “Like” rate:
SocialCode conducted a randomized campaign among Facebook users in Iowa and New Hampshire to gauge the power of specific messages for seven potential contenders for the Republican presidential nomination. Between May 23 and June 4, Facebook users in these critical early voting states were asked to show support by clicking “Like” in response to randomly displayed image combinations of seven declared or prospective candidates (or a GOP elephant) with five common Republican messages.
TOP FINDINGS INCLUDE:If the study is to be taken at face value, the implication is that Team Palin doesn't need to worry about foreign policy, national security or social issues, but needs to concentrate on getting her economic message out there on Facebook.
- On every message former Alaska governor Sarah Palin received the highest “Like” rate in both New Hampshire and Iowa;
- “Values” rank fourth of the five-item message list across candidates, but it's a major driver for Palin, who remains a shadow candidate. For Palin, the 2008 GOP vice-presidential nominee, the values-oriented message performs significantly better than does a focus on the economy;
- Palin is the only one of the seven potential candidates where economic messaging scores last;
According to SocialCode, a full-service Facebook agency and subsidiary of The Washington Post Company, the study was designed to show "how the world’s largest social networking platform, when used correctly, can be a powerful research tool for politicians and brands."