Friday, July 10, 2009

How's that Palin-bashing working out for MSNBC?

Not very well, judging by the latest cable news ratings, as HotAirPundit reports.

The heaviest Palin-bashing on MSNBC occurs on the Ed Show, which airs in the 6:00 PM time slot. Not coincidentally, that program is the lowest-rated on the network's schedule, and during that time slot and several others, Fox News has a larger audience than MSNBC, CNN and HLN combined.

Another big MSNBC Palin-basher, Keith Olbermann, gets trounced almost three to one by FNC's Bill O'Reilly. Chris Matthews, who frequently attacks Gov. Palin, does get beat three to one by Glenn Beck in the 5:00 PM time slot and by four to one by Shep Smith at 7:00 PM. Hannity handily crushes Rachel Maddow at 8:00 PM, and Greta beats the Olby re-run at 9:00 PM with almost three times the MSNBC audience. In the key 25 to 54 demographic, Fox beats MSNBC by even greater margins.

But don't expect the most left-leaning of all cable networks to ease up on Gov. Palin anytime soon. The important thing is to get the left-wiing message out, as opposed to CNN, which appeals to only slightly less radical liberals. MSNBC staff and management consider it a great victory when the channel manages to eek out a victory over CNN, which it manages to do only during Olbermann's first hour, when it edges CNN and Campbell Brown in the 8 o'clock hour.

- JP



    More Mccain campaign genius.

  2. MSNBC essentially preaches to the choir, which is pretty small. Probably half the viewers are conservatives wanting to raise their blood pressure. I used to watch Chris Matthews, but gave up on him about the time he started have tingles up his leg (or is that trickles down his leg) everytime he heard 0bama speak.