We reported that the McCain campaign communications machine became more incompetent after the Palin announcement. It seems that Palin’s book is going to give us at least some of the details.As we pointed out in a previous post, Politico has revealed that Sarah Palin kept a personal journal during the campaign, and much of her book will ba based on this journal. For this reason, some former McCain staffers may have be looking at making a career change after the release of this book.
Later we reported that many of the McCain staffers were “David Frum” types like Steve Schmidt, that had previously overtly slandered religious conservatives and others in the Reagan wing of the party.
What McCain Campaign staffers did was let their emotional hostility of the Reagan wing of the party blind them to a clear asset that could have helped Palin to introduce herself to the country in a venue that would give her the opportunity to define herself clearly.
Palin should have been given interviews with Limbaugh and Hannity first, then Greta, Beck, John Gibson and then O’Reilly, Hume and Wallace so that Palin would have had the opportunity to define herself first and hone her interview skills with progressively tougher interviews in tougher venues.
To send a person who is new and undefined on the national stage to Charles Gibson and Katie Couric who set out with clear intent to destroy her with much tougher gotcha questions than those two ever asked Edwards, Obama or Biden was foolish because since those were her first interviews, it would be by those interviews that people would have their first impression of her. As a result the McCain Campaign forfeited its opportunity to define its own Vice Presidential nominee.
This is not just communications 101 folks, this is communications for dummies.