Friday, November 20, 2009

Going Rogue sells 300,000 copies on the first day

HarperCollins publicity director Tina Andreadis, who is travelling on the Going Rogue Book Tour bus, told the Washington Post that former Governor Sarah Palin's memoir sold an astounding 300,000 copies just on Tuesday alone:
Andreadis says that about 300,000 books were sold in the first day alone and that an additional 300,000 books have been printed after an initial batch of 1.5 million. She says the tour schedule has been and will be intense because "what the governor wanted to do was spread around the country as much as possible."

According to Andreadis, Palin and the publicity team at Harper developed the road map for the book tour "based on where her fans are and where we thought we could sell the most books." She says that Palin clearly had wanted to return to Michigan, where she kicked off the campaign Wednesday, because, as she made clear in the memoir, she felt the McCain campaign had abandoned the state.
300,000 books represents 20 percent of the entire first printing of 1.5 million copies sold on the first day. That's truly a staggering number of books, especially for a non-fiction title.

- JP

1 comment:

  1. Extraordinary sales power. I can't wait to see what her first week total figures will be, and, most particularly, what the Black Friday sales spike will be and on and on through Christmas.

    In a word: POW.

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