'The Undefeated' finally makes its way to the Coachella Valley

Film opens Friday in Palm Desert
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Residents of California's Coachella Valley will finally be able to see the documentary about Sarah Palin beginning Friday. Flagship Palme D'Or 7 theater management was originally told by the film's distributors that 'The Unfefeated' would open there July 22. Then the local premiere got pushed back to July 29, and then August 5.

The information first provided earlier this week for the August 5 opening, however, incorrectly listed a theater in San Diego rather than the Palme D'Or in Palm Desert. The likely reason for the mix up is that the name of the San Diego theater is the "Palm Promenade 24." But the palm trees have been sorted our and the confusion resolved, with the result being that the theater is now correctly identified as the Flagship Palme D'Or 7 in Westfield Shoppingtown, 72840 Highway 111 Suite C-104, Palm Desert, CA 92260. Tickets will be on sale Thursday for Friday's opening.

Palm Desert is a major growth center in the Coachella Valley located about 15 miles east of Palm Springs. It is considered to be a mostly conservative community, with Republicans representing the area in both the California legislature and the U.S. House. Population in the 2010 Census was just under 50,000, with another 46,000 in Palm Springs and 51,000 in nearby Cathedral City.

- JP

Look for 3rd expansion of markets for 'The Undefeated' at end of month

Film will open in Palm Desert, CA July 29
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According to The Desert Sun, The Undefeated will debut in California's Coachella Valley Friday, July 29:

Film distributors on Monday notified Cinemas Palme d'Or that they'd open “The Undefeated” this coming weekend — only to decide hours later that the local premiere would be pushed back a week.

The local debut will now be held during the July 29 weekend in Palm Desert, a Republican- dominated city that counts Palin's own in-laws as part-time residents.

“We were anxious for the opportunity to play something completely different than what we usually do,” Cinémas Palme d'Or co-owner Brian Tabor said.

“I don't think there's as many opportunities for a product that perhaps reaches a more Republican or conservative base. Documentary filmmakers tend to go with more of a liberal stance with the subjects they cover.”

[More]

Apparently, the Palm Desert opening will be part of the third market expansion for "The Undefeated" in as many weeks, a strategy which seems to be right in line with director Stephen Bannon's intentions for his documentary:

“Our objective is very simple⎯ to bring this film to every market and every corner of the country; starting with a limited theatrical release and then through an aggressive broader distribution strategy including streaming video, on-demand access and DVD.”

The Coachella Valley is the agricultural and recreational desert valley of Southern California, with a population of 600,000. Its four largest cities are Indio, Palm Springs, Cathedral City and Palm Desert.

h/t: Ohio 4 Palin

- JP