Poetic Justice: Conde Nast Portfolio FAIL

Remember Portfolio, the supposedly business magazine that Conde Nast sank $100 million into? No, I didn't think you would. Here's a link to refresh your memory.

Yes, that Portfolio. Nicholas Carlson of Business Insider reports that the venture is down the tubes, and Portfolio is history. Carlson says the problem was that the editors could not stay on topic. In the midst of a major financial collapse, the magazine was printing vicious attack pieces on Sarah Palin, when it should have been examining the economic trends responsible for the recession and discussing strategies for business survival.

The FAIL, although not Epic, is just another little sign that using expensive resources for hate propaganda instead of running a business like it's a business is not a winning proposition.

- JP